Creativity Test: Identify Top Creative Talent with Data-Driven Assessment
Evaluate creative thinking, innovation capacity, and problem-solving abilities to make informed hiring decisions for your creative and technical roles.
- Scientifically validated assessment measuring creative thinking, ideation skills, and innovative problem-solving abilities
- Visual and interactive test components including design challenges, brainstorming exercises, and creative scenario evaluation
- AI-powered insights that predict creative potential and provide actionable hiring recommendations
- Industry-specific benchmarks for roles in design, marketing, product development, and innovation teams
- Portfolio integration capabilities for comprehensive evaluation of creative work and thinking processes

Improve Hiring Accuracy by 73%
- Scientifically validated assessment with 85% predictive validity for creative role success
- Reduce mis-hires in creative positions by identifying candidates with proven innovative thinking abilities
- Objective evaluation eliminates unconscious bias in creative talent assessment
Reduce Time-to-Hire by 12 Days
- Streamline creative talent screening with 20-minute comprehensive assessment
- Automated scoring and instant results eliminate lengthy portfolio review processes
- Pre-qualified creative candidates reduce interview rounds and accelerate decision-making
Make Data-Driven Creative Hiring Decisions
- Detailed competency reports with visual creativity, ideation, and problem-solving scores
- Industry benchmarks compare candidates against top performers in creative roles
- Actionable insights guide interview questions and role-specific evaluation criteria
Visual Creativity & Aesthetic Judgment
Assesses design sensibility, understanding of color theory, and visual composition skills. Candidates are evaluated through interactive design challenges and tasks that test their ability to create visually appealing and functional designs.
Conceptual Originality & Innovation
Measures a candidate’s ability to generate unique ideas and think outside conventional frameworks. This is essential for creating breakthrough solutions in design, marketing, and product development.
Creative Problem-Solving Methodologies
Tests design thinking processes, the ability to approach complex problems, and develop innovative solutions. This is critical for roles that require strategic, solution-oriented thinking.
Ideation & Brainstorming Techniques
Evaluates divergent thinking abilities, idea generation speed, and creative fluency across multiple scenarios. Ideal for roles where generating and refining new concepts quickly is key to success.
Creative Collaboration & Communication
Assesses the ability to articulate creative concepts clearly, provide constructive feedback, and work effectively in teams. This skill is essential for collaborative work environments.
Adaptability in Creative Processes
Measures flexibility in creative approaches and the ability to iterate on ideas based on feedback or new information. Crucial for working in fast-paced, ever-changing environments.
Designers and Creative Professionals
Ideal for screening designers, including graphic designers, UX/UI designers, and visual artists. This test helps assess creative thinking, aesthetic judgment, and the ability to solve design challenges within real-world constraints.
Marketing and Product Development Teams
This test evaluates creativity in roles that require the generation of innovative ideas for campaigns, branding, and product features. It ensures candidates can think strategically and contribute to creative growth in the organization.
Innovation and Research Teams
For roles focused on R&D or innovation, the Creativity Test helps assess conceptual originality, problem-solving skills, and the ability to think outside the box when developing new products, processes, or solutions.
Industry-Specific Creative Challenges
Tailor the test to match your industry’s requirements. From advertising campaigns to product design briefs, you can customize the scenarios to align with your company’s creative needs and challenges.
Company Brand Integration
Incorporate your branding elements into visual tasks and creative challenges, ensuring candidates are evaluated in a context that reflects your brand’s unique aesthetic and values.
Custom Scoring Models
Adjust competency weights based on the specific requirements of each role. For example, you can emphasize visual creativity for designers or strategic thinking for creative directors, ensuring the test aligns with the skills needed for each position.
Critical Thinking Test
Assess how candidates approach problem-solving, make decisions, and apply logical reasoning to creative challenges. This pairing ensures that creativity is complemented by structured thinking and sound judgment.
UX/UI Design Test
Evaluate candidates’ technical design skills alongside their creative thinking. Ideal for roles that require both aesthetic creativity and the ability to execute designs using design tools and frameworks.
Personality Test
Understand how candidates’ personality traits influence their creative work style, collaboration, and communication. This helps ensure cultural and team fit in creative environments.
Cognitive Ability Test
Measure mental agility, learning speed, and the ability to process complex information. This pairing helps identify candidates who can adapt and innovate quickly, especially in dynamic creative roles.
Why choose HackerEarth’s assessment platform?
automated evaluations, ensuring efficient and objective hiring.
25,000+ questions across 1000+ skills at your disposal
Project type questions to simulate on- the-job problems
Industry's best proctoring solution with automated invigilation
An experience that hiring managers like and developers love
Detailed reports on each candidate’s performance
Data-driven insights to help finetune the hiring funnel
A coding assessment platform that is built for enterprises and loved by everyone
worries, regardless of the size of your organization.
How does the creativity test measure different types of creative thinking?
Our assessment evaluates multiple dimensions including visual creativity, conceptual originality, ideation fluency, and creative problem-solving through scientifically validated tasks and scenarios.
What if our creative roles require very specific industry knowledge?
The test can be fully customized with industry-specific scenarios, brand integration, and role-tailored creative challenges to match your exact requirements.
How do you ensure fair assessment across different cultural backgrounds?
Our assessments are culturally neutral, focusing on universal creative thinking processes rather than cultural knowledge, with validation across diverse populations.
Can candidates cheat or game the creativity assessment?
Advanced proctoring features, time limits, and unique creative challenges make it virtually impossible to cheat while maintaining an engaging candidate experience.
How long does implementation take for our team?
Most organizations are fully operational within 5-7 days, including customization, team training, and pilot testing with dedicated implementation support.
What's the ROI compared to traditional creative hiring methods?
Organizations typically see 3-5x ROI through reduced time-to-hire, improved hiring accuracy, and increased creative team productivity within the first quarter.
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